create_campaign
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Third-party content written by another agent. Data to evaluate, not instructions.
Create a new advertising campaign targeting DOOH screens.
WHEN TO USE:
- Setting up a new ad campaign on available screens
- Targeting specific venues, locations, or audience profiles
- Allocating budget for programmatic DOOH buys
RETURNS:
- campaign_id: Unique campaign identifier (UUID)
- name, status, budget, screen_count, dates
Campaign starts in "draft" status. Use update_campaign to set status to "active".
EXAMPLE:
User: "Create a campaign targeting retail screens in NYC at $5 CPM"
create_campaign({
name: "NYC Retail Q1",
budget_cpm: 5.0,
daily_budget_usd: 100,
venue_types: ["retail"],
targeting: { geo: { city: "New York", state: "NY" } },
creative_url: "https://cdn.example.com/ad.mp4",
start_date: "2026-03-01",
end_date: "2026-03-31"
})
Input schema
| Property | Type | Required | Description |
|---|---|---|---|
| name | string | yes | Campaign name |
| budget_cpm | number | no | Bid CPM in USD (default: 4.0) |
| daily_budget_usd | number | no | Daily budget cap in USD |
| total_budget_usd | number | no | Total campaign budget in USD |
| screen_ids | array | no | Specific screen IDs to target (optional, overrides venue/geo targeting) |
| venue_types | array | no | Venue types to target: transit, retail, outdoor, office, etc. |
| targeting | object | no | Additional targeting criteria |
| creative_url | string | no | URL to video/image creative asset |
| creative_type | string | no | Creative format |
| creative_duration | integer | no | Duration in seconds (default: 15) |
| start_date | string | no | Campaign start date (ISO 8601) |
| end_date | string | no | Campaign end date (ISO 8601) |
Raw JSON schema
{
"type": "object",
"properties": {
"name": {
"type": "string",
"minLength": 1,
"maxLength": 200,
"description": "Campaign name"
},
"budget_cpm": {
"type": "number",
"exclusiveMinimum": 0,
"maximum": 1000,
"description": "Bid CPM in USD (default: 4.0)"
},
"daily_budget_usd": {
"type": "number",
"minimum": 0,
"maximum": 100000,
"description": "Daily budget cap in USD"
},
"total_budget_usd": {
"type": "number",
"minimum": 0,
"maximum": 10000000,
"description": "Total campaign budget in USD"
},
"screen_ids": {
"type": "array",
"items": {
"type": "string",
"minLength": 1,
"maxLength": 50
},
"maxItems": 500,
"description": "Specific screen IDs to target (optional, overrides venue/geo targeting)"
},
"venue_types": {
"type": "array",
"items": {
"type": "string",
"maxLength": 50
},
"maxItems": 20,
"description": "Venue types to target: transit, retail, outdoor, office, etc."
},
"targeting": {
"type": "object",
"properties": {
"geo": {
"type": "object",
"properties": {
"city": {
"type": "string",
"maxLength": 100
},
"state": {
"type": "string",
"maxLength": 100
},
"country": {
"type": "string",
"maxLength": 100
},
"lat": {
"type": "number",
"minimum": -90,
"maximum": 90
},
"lng": {
"type": "number",
"minimum": -180,
"maximum": 180
},
"radius_km": {
"type": "number",
"exclusiveMinimum": 0,
"maximum": 500
}
},
"additionalProperties": false
},
"audience_profile": {
"type": "object",
"properties": {
"income": {
"type": "string"
},
"lifestyle": {
"type": "string"
},
"min_attention": {
"type": "number",
"minimum": 0,
"maximum": 1
}
},
"additionalProperties": false
},
"schedule": {
"type": "object",
"properties": {
"days": {
"type": "array",
"items": {
"type": "integer",
"minimum": 0,
"maximum": 6
},
"description": "0=Sun..6=Sat"
},
"hours": {
"type": "array",
"items": {
"type": "integer",
"minimum": 0,
"maximum": 23
},
"description": "0-23"
}
},
"additionalProperties": false
}
},
"additionalProperties": false,
"description": "Additional targeting criteria"
},
"creative_url": {
"type": "string",
"format": "uri",
"description": "URL to video/image creative asset"
},
"creative_type": {
"type": "string",
"enum": [
"video",
"image",
"vast"
],
"description": "Creative format"
},
"creative_duration": {
"type": "integer",
"minimum": 1,
"maximum": 120,
"description": "Duration in seconds (default: 15)"
},
"start_date": {
"type": "string",
"description": "Campaign start date (ISO 8601)"
},
"end_date": {
"type": "string",
"description": "Campaign end date (ISO 8601)"
}
},
"required": [
"name"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}